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About The Petersons | About The Petersons |

Gary Peterson serves as CEO of Four Cubs Farm. He oversees maintenance of grounds and machinery. He spends much of his time repairing equipment, machinery and buildings. Gary also works to develop the plans for the dairy’s growth.

He has been farming at Four Cubs Farm since he purchased the facility from his grandfather, Arnold, in 1966. Gary has served as vice president of the Burnett Dairy Cooperative Board of Directors, where the Petersons ship their milk. He is president of Grantsburg Telcom, a privately held local telecommunications company and has also served on the Farmer’s Independent Telephone Company Board of Directors for over 20 years.

Gary is a  member of the Dairy Business Association and attended the University of Wisconsin Agricultural Executive Management Program in 1999.

Cris Peterson serves as CFO of Four Cubs Farm. She is in charge of financial records, payroll and personnel management. Cris manages the herd health, calf raising and herd records. She is also responsible for farm public relations and tours.

Cris has been farming at Four Cubs Farm since marrying Gary in 1973. She is a 1972 honors graduate of the University of Minnesota-Minneapolis with an education degree in history and geography. Cris served on the Board of Directors of Dairy Business Association and was a co-chair of the Wisconsin Department of Commerce Dairy 2020 Council.  She also  attended the University of Wisconsin Agricultural Executive Management Program in 1999.

Cris writes children’s books on agriculture, has been a nationally syndicated newspaper columnist and speaks frequently to schools, education professionals and agricultural groups on farming, literacy and writing.

Ben Peterson serves as COO of Four Cubs Farm, and therefore, is in charge of the day to day operations. He manages the agronomy program and feeding operation. Ben maintains the milking parlor, assists with repairs, and oversees construction and planning. He also does the financial projections and evaluations.

Ben is Gary and Cris’ oldest son and has been with Four Cubs Farm since graduating from the University of Minnesota in 1999. He has a degree in Agricultural Industries and Marketing with a minor in Agronomy. Ben is currently on the Wisconsin Milk Marketing Board and the Wisconsin Agricultural Stewardship Initiative Discovery Farms Advisory Committee. In 2012 Ben and his wife, Nicki, purchased the facility where the farm’s heifers are raised. They have a young son, Jake, who loves to visit the barn with grandma and grandpa.